To start with:

Digital revolution has made the world a global village, "Digital Marketing" which intrigued you to read the post, and it is going to enrich your business as well. Marketing your business through a digital medium, before you start on you may have few questions like what are those mediums? which medium should I use? should I use everything out there? should I be selective? which gives the best results?

First of all, we should know the prime segments of digital marketing which are search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, and few more.

So as an entrepreneur, we would love to sell our products or service through a unique selling proposition, rather investing more money on advertisement and promotions to bring more customers. so here are the few potent tips to establish your business through digital.

Tip 1: Creating creative and relevant content!

Every time people google, they look for solutions to their problems, so the content you create for your website, webpage, blog, e-commerce business (the description about your products) must be relevant to their problems, and provide solutions, make them engaged with your brand or product or page again and again. so how do you do that? here come the Content Writing and Marketing strategy. You should be more creative and unique with your content, with the latest trends, to have a strong impact on your target audience. The best content will always turn visitors to customers. Creating the best and relevant content on your website will bring more organic traffic which will ultimately boost your ranking in search engine result page. Follow the 80-20 rule here!

Tip 2: Get Optimized with the search engines:

Google wants to rank what best for the users, so build your products or service according to the user needs, So search engine optimization plays a vital role in that matter.  According to Wikipedia SEO meaning - “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. Yes, you read it right, UNPAID results, follow and implement the SEO tools and techniques to rank well with no cost. 

Tip 3: Let the customers know about you!

Start collecting the information about your customers from day one, reach their inboxes to remind them about your presence with the new product launch, latest post, discounts, annual sales and so on. email marketing would be the easiest way to reach your subscribers, they are few free and many billed tools to perform it. Check one of the industries best-performing tools called MailChimp.

Tip 4: Social Media Marketing!

You need to be on social media, there are several platforms out there, Facebook, Twitter, Instagram, Snap-chat, LinkedIn, YouTube. Do want to be in all these? Pick the right one, if you are going to be in all of these you will not have enough time to spend. Next, to start with it, create a trending and relevant content and post to get more followers, comments, likes, shares, tweets, and retweets. Implement the same content marketing strategy here to boost your visitors. Keep posting regularly, but not too often and try to build more connections, spend more time until you build the number base. According to Neil: Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Tip 5: Video marketing and its upward trend:

Act according to the industry's latest trend! Users are more interested in the virtual experience than text-based content. Look at the data published by HubSpot




So, make use of video marketing platform to boost your business. Plan what you are going to record, be it a cooking video, your product demonstration, educational and inspirational videos. Implement it by defining the scope of your video according to your target audience.

Tip 6: User experience matters!!

UX, last but not the least one. Understanding the user needs and creating the products or service which provides a meaningful experience to the customers is what user experience (UX), end of the day we are here to serve our customers. To do the UX research or knowing the feedback from the customers, you can do it through survey tools out there. It is important to know how your visitors and customers behave with your website/webpage, product and services to turn those insights into meaningful way.

About the Author(s)

 Sundaravalli  Gurumoorthy

Valli (Va-le) is a Digital Advertising Specialist and Digital Marketing Enthusiast. She had 3+ years of experience in sales and marketing with various industries which includes Hospitality, FMCG, Health Care and Not for profit organizations. Visit her own blog to know more about digital marketing stuff. 


Key Topics

Digital Marketing Tips to Grow Your Startup